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  Introduction
  Basic Terms and Understanding the Numbers

Introduction
Attempting to read the stats provided by a web tracker for the first time might be a little bit confusing. Sure a lot of the terms mean exactly what you think they mean, but others will make you thin wha?!

Basic Terms and Understanding the Numbers

Entry Page: The first page a visitor views.

Exit Page: The last page a visitor views.

Geo Tracking: A grouping of stats which tell you the locations from which your visitors hail from.

Hit: A hit is a request made to the server for a file, any type of file. So hit’s aren’t a good way to measure web traffic since one page view can generate like 20 hits.

Pages/Page Views/Impressions: Is the total number of times any of your pages were viewed for a given period of time.

Referrers: Are the sites which linked to your site and lead a visitor to your site, or file such as an image or pdf.

Search String: The phrase/words that a visitor searched in a search engine to find your site.

System Tracking: A grouping of stats which tell you the operating system, browser, and screen resolution that your visitors use.

Unique (Visitor): Is the number of people who visited your site in a given period of time.

User Agents: The web browser that a visitor was using.

Query (Queries): The phrase which a visitor typed in into a search engine that led them to your site.

Visit/User Session: A visit is when a request is made to the server for a web page. One user who visits then leaves and visits and leaves periodically may register more than one visit.